Data · Operations · Systems · AI
Scattered spreadsheets, manual handoffs, reports nobody trusts. I build the dashboards, automations, and workflows that fix that.
Open to full-time data, operations & analytics roles and freelance automation projects · Selangor, Malaysia · Klang Valley & remote
LinkedIn ↗·nazrinjai@gmail.com
Start here
Data analytics · operations · business analysis · revenue ops · AI implementation. Everything below is work I actually built.
If your operations live in messy spreadsheets and manual follow-ups, I fix exactly that. Dashboards, automation, and AI for Malaysian SMEs.
About
My path wasn't the usual one: an education degree, then frontline operations (banking, content moderation, customer service) before a data analytics bootcamp. That route taught me what most analysts never learn firsthand: what it feels like to run a broken process before you fix it.
At Excelerate Asia I've spent two years in revenue operations, managing sales and partnership pipelines while building the systems underneath them: enrolment automation, finance workflows, and the dashboards that keep five departments looking at the same numbers.
I also ship products. Shuttle Beta connects three roles of an airport parking operation into one workflow. UrusKu handles Malaysian SME payroll and statutory compliance. Data model to interface: that's how I think, whether the tool is Google Sheets or Supabase.
What I can help with
Dashboards that update themselves: open one link and the numbers are just there.
One source of truth connected to your existing tools, so everyone stops arguing about whose number is right.
Follow-ups, status updates, data entry, automated with triggers, so the work happens whether or not anyone remembers.
Trackers and pipeline views that show where things are stuck, at a glance.
I map the process, cut redundant steps, document the SOP, and rebuild it so it scales.
Practical AI adoption: where it genuinely saves time and where it's hype. Tools, workflows, and training.
Featured case study · Live beta
An airport parking and shuttle operations platform connecting customer booking, payment verification, operations assignment, and driver task tracking into one shared workflow.
Small KLIA parking operators run on WhatsApp bookings, receipts verified by scrolling chat, and drivers dispatched by phone. Three people touch every booking, and none can see what the others are doing. Every handoff is a place where information dies.
A working platform, not a mockup, where one booking flows through all three roles with full visibility. Built for the Malaysian reality: DuitNow transfers, LHDN e-Invoice, SST, bilingual users.
The core is a booking lifecycle modelled as a state machine. Every screen in all three apps is a different role's view of this one pipeline, and nothing moves state without being logged.
Data model first, screens second: Supabase schema designed around the lifecycle states before any interface. Manual DuitNow verification now, structured so a payment gateway slots in later without redesign.
Payment gateway, automated notifications, driver live location, hardened auth, load testing. All Phase 2; the workflow spine is already built.
I can take an ambiguous, multi-stakeholder operational problem and ship a working system end-to-end. Same skill set I bring to internal ops work, except this one you can click.
Product case study · Live MVP
SME management and payroll: employee records, statutory payroll (EPF, SOCSO, EIS, PCB), submission files, and compliance-aware workflows, bilingual by design. Semua urusan, satu tempat.
Malaysian micro-SMEs run on a payslip template here, a leave spreadsheet there, and manual statutory submissions every month. Proper HR/payroll software is priced for companies ten times their size.
One lightweight platform for the whole back office, from invoices to payslips to government submission files, built for owner-operators of 5–30-staff businesses who do their own admin. EN/BM throughout.
Cloud sync completion, local-data encryption, PCB auto-calc once liability handling is designed, multi-user roles. The disclaimer stands deliberately: statutory figures are for reference and must be verified.
Domain research turned into working logic (statutory tables, submission formats, PDPA obligations), encoded into a product a non-technical owner can use. I learn the regulatory terrain before I automate it.
Other projects
Internal systems built in employment, plus the analytical work underneath. Where work is internal, I describe rather than display.
The systems that run a training business: enrolment pipeline, PMO–finance workflow, and partnership reporting across five departments. Built solo, no dev team.
Learner analytics for a national training programme (demographics, NPS trending, placement tracking) in native Google Sheets, no plugins.
Full analytical pipeline on a real e-commerce dataset: star schema, SCD Type 2 customer dimension, Tableau front end.
A single-file CRM with a Google Sheets backend: Kanban pipeline, lead scoring, and AI-generated outreach briefs before the call.
Also built Toko Buku Karat: a bilingual second-hand bookstore tool with AI-powered OCR cataloguing and Jawi support (Anthropic API + Cloudflare Workers).
How I work
Break the mess into the workflow it actually is: roles, handoffs, states.
Data model and process before screens and scripts.
Triggers, not reminders: the system does the repetitive work.
The right number in front of the right person. Clarity over completeness.
Services · Business solutions
Fixed-scope help for SMEs in the Klang Valley or remote. Recent example: a monthly report that took two days of copy-paste now updates itself; the owner opens one link.
Your numbers in one live dashboard that updates itself: sales, cashflow, operations.
You get: a live dashboard, connected data sources, and a handover your team can maintain.
Follow-ups, status updates, invoice tracking, automated on the Google Workspace you already pay for.
You get: working automation, documentation, and an SOP your team can follow.
I map how work actually flows through your team, find where it stalls, and rebuild the process.
You get: a mapped current-state, a redesigned workflow, and the tools to run it.
Where AI genuinely saves your team time, and where it's hype. Training in English or Malay.
You get: tools matched to your actual work, configured workflows, and a trained team.
Not sure which fits? That's what the free call is for.
Skills & tools
Experience
Excelerate Asia · Kuala Lumpur
UOB · Kuala Lumpur
ByteDance · Kuala Lumpur
Brandt International · Kuala Lumpur
The pattern across every role: I end up building the system that makes the work measurable.
Contact
Open to full-time roles in data, operations, business analysis, revenue ops, and AI implementation. Happy to walk through any project above in detail.
If something in your operations is slower or messier than it should be, tell me about it. First call is free, and I'll tell you straight if I'm not the right person for it.